Gift guide

For the people who sell.

The Sandler books, three classics on negotiating, questioning and prospecting, and two CRMs you can start on for free.

Book · Sandler

You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition, by David Sandler

Amazon

David Sandler’s own book on the Sandler Training 7-step selling system. The place to start with the Sandler method.

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Book · Sandler

The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them, by David Mattson

Amazon

Forty-nine short principles from the Sandler system, each followed by how to put it to work. Easy to read one rule at a time.

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Book · negotiation

Never Split the Difference by Chris Voss with Tahl Raz

Amazon

A former FBI hostage negotiator’s approach to negotiation, from labelling emotions to calibrated questions. It applies directly to pricing and closing conversations.

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Book · questioning

SPIN Selling by Neil Rackham

Amazon

The research-based questioning model (Situation, Problem, Implication, Need-payoff) for larger, longer sales.

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Book · prospecting

Fanatical Prospecting by Jeb Blount

Amazon

A practical guide to opening sales conversations and keeping the pipeline full by phone, email, text and social selling.

View at Amazon →
CRM · free plan

HubSpot free CRM

HubSpot

A free CRM for contacts, deals and a sales pipeline. HubSpot says no credit card is required to start, so it costs nothing to try.

View at HubSpot →
CRM · free trial

Pipedrive sales CRM

Pipedrive

A pipeline-first CRM built around activity-based selling: every deal has a next step. Pipedrive offers a 14-day free trial.

View at Pipedrive →

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